What is Starbucks' brand name for its commitment to ethical sourcing?

What is Starbucks' brand name for its commitment to ethical sourcing?

• A. C.A.F.E. Practices
• B. Starbucks Shared Planet
• C. Global Responsibility
• D. Sustainable Coffee Styling

Answer: (B)

Starbucks' brand name for its commitment to ethical sourcing is known as "C.A.F.E. Practices." This initiative stands for Coffee and Farmer Equity Practices, which serves as a comprehensive program that ensures coffee is sourced from farms that adhere to socially, economically, and environmentally responsible practices. C.A.F.E. Practices focuses not only on the quality of coffee but also on the welfare of farmers and the sustainability of their farming methods. This brand commitment underscores Starbucks' dedication to ethical sourcing by promoting transparency and accountability within its supply chain. The program includes criteria for social and economic responsibility, ensuring fair wages, safe working conditions, and environmental stewardship. The other options do not specifically represent the brand's ethical sourcing initiative in the same recognized way. "Starbucks Shared Planet" was the previous name for broad corporate social responsibility efforts by Starbucks but has since evolved. "Global Responsibility" and "Sustainable Coffee Styling" are not established brands associated with Starbucks’ ethical sourcing practices.

Starbucks' brand name for its commitment to ethical sourcing is known as "C.A.F.E. Practices." This initiative stands for Coffee and Farmer Equity Practices, which serves as a comprehensive program that ensures coffee is sourced from farms that adhere to socially, economically, and environmentally responsible practices. C.A.F.E. Practices focuses not only on the quality of coffee but also on the welfare of farmers and the sustainability of their farming methods.

This brand commitment underscores Starbucks' dedication to ethical sourcing by promoting transparency and accountability within its supply chain. The program includes criteria for social and economic responsibility, ensuring fair wages, safe working conditions, and environmental stewardship.

The other options do not specifically represent the brand's ethical sourcing initiative in the same recognized way. "Starbucks Shared Planet" was the previous name for broad corporate social responsibility efforts by Starbucks but has since evolved. "Global Responsibility" and "Sustainable Coffee Styling" are not established brands associated with Starbucks’ ethical sourcing practices.